Toople Plc is a United Kingdom-based provider of telecom services to the United Kingdom small and medium-sized enterprises (SMEs). The Company's services include business broadband, fiber, data services, business mobile phones, cloud private branch exchange (PBX) and traditional services. These services are delivered and managed through Merlin, its software platform. Its data services include Ethernet First Mile and Ethernet. Merlin provides an end-to-end automated process that allows customers to place orders. The Company's cloud business telephony service for its SME market include Toople.com Classic and Toople.com Premium, which provide a way for small businesses to have a maintenance free phone system. These products can be ordered online or over the phone. Toople.com Premium provides customers with phone system functionality and mobility through an additional iPhone Operating System (IOS) or Android application on their mobile, tablet or laptop.